Serato was founded in 1998 by Stephen West and AJ Bertenshaw in Auckland, New Zealand.
In 1999, Serato released the professional quality time-stretching and pitch-shifting software plug-in, Pitch 'n Time, which quickly became the industry standard for screen and production studios worldwide.
Serato continued to impress with the release of the popular vinyl emulation software, Scratch Live in 2004. The system allows DJs to mix and scratch files from their computer using regular turntables or CDJs and was quickly adopted by some of the top artists in the world. The software is recognized as a leader in the field of Digital DJing.
In 2008, Serato released Video-SL, an add-on for Scratch Live which allows DJs to mix using video files.
Also in 2008, Serato announced ITCH, an integrated software and hardware solution for digital music selectors and DJs. Serato is working closely with select hardware partners to offer a level of integration, ease of use, and reliability never before seen in the digital DJ realm.
In 2009, Serato signed deals with major US record labels to distribute their promotional music to DJs using our Software as a Service delivery network, Whitelabel.net.
In 2010, Serato's partnership with Ableton produced The Bridge, which merges the worlds of DJing and production.
serato.com
